IconFlow Studio B.V.
Specializing in icon and illustration design for digital interfaces across Europe. We’re transforming how brands communicate through thoughtful visual design in the Netherlands and beyond.
How We Started
IconFlow Studio B.V. was founded in 2018 by a team of passionate designers who noticed a gap in the market. We’re talking about the real disconnect between generic icon libraries and what modern web interfaces actually needed. Most interfaces we saw were using mediocre icons that didn’t match their brand identity or functionality requirements.
We decided to change that. What started as a small project designing custom icons for three local tech startups grew into something much bigger. Today, we work with brands throughout the Netherlands and across Europe, crafting distinctive icon systems and illustrations that feel authentic to each project.
Our philosophy is straightforward: Icons aren’t decoration. They’re communication tools. When designed thoughtfully, they guide users, clarify actions, and strengthen brand recognition. That’s what we do every single day—we design icons and illustrations that actually work.
Our Core Expertise
We’ve developed deep expertise across multiple dimensions of icon and illustration design. Here’s what we specialize in.
Icon System Design
We create comprehensive icon systems with consistent visual language. Scalable, accessible, and perfectly aligned with your interface design needs.
Custom Illustrations
Bespoke illustrations that tell your brand story. From spot illustrations to full-page visuals, we create artwork that resonates with your audience.
UI Icon Integration
Seamless icon implementation across web and mobile interfaces. We ensure perfect rendering at all sizes and pixel densities.
Illustration Style Guides
Comprehensive documentation for maintaining visual consistency. Guidelines that help your team continue the work independently.
Brand Icon Systems
Custom icon sets that strengthen brand identity. Every icon reinforces your unique visual language and communication style.
Accessible Design
Icons and illustrations built with accessibility in mind. Proper contrast, labeling, and semantic implementation for all users.
How We Design
We don’t follow trends blindly. Instead, we analyze your specific context—your users, your product, your brand personality. Then we create visual solutions that actually serve those needs. It’s methodical. It’s intentional. It works.
Research & Discovery
We start by understanding your product, users, and brand. We’re not guessing—we’re gathering real information about what your interface needs to communicate.
Concept Development
Multiple concept directions are explored. We test ideas, gather feedback, and refine. This isn’t about producing the first idea—it’s about finding the best solution.
Refinement & Optimization
Once we’ve found the direction, we refine relentlessly. Testing at different scales, ensuring consistency, optimizing for technical implementation.
Delivery & Support
We deliver everything your team needs—production files, documentation, implementation guidelines. We’re here to support the handoff and beyond.
“Working with IconFlow Studio B.V. transformed how we communicate with our users. The icons aren’t just pretty—they’re intuitive and perfectly aligned with our brand. Our user engagement metrics improved noticeably.”
— Marieke van der Berg, Product Lead at TechVision Amsterdam
Why Design Systems Matter
We’ve learned that well-designed icon systems create measurable benefits across your entire organization.
When IconFlow Studio B.V. creates an icon system, we’re thinking about scalability. Your interface will evolve. New features will be added. New platforms might be supported. A properly designed icon system grows with you, maintaining visual consistency while adapting to new requirements.
We’ve also discovered that comprehensive icon documentation reduces development time significantly. When developers understand the logic behind the system, implementation becomes faster and more accurate. No more guessing about sizing, spacing, or usage context.
Important Information
The information and insights shared on this website are provided for educational and informational purposes regarding icon design and web interface illustration practices. While IconFlow Studio B.V. brings extensive experience and expertise to every project, individual design outcomes depend on numerous factors including project requirements, timeline, team collaboration, and implementation. The work showcased represents our approach and capabilities, and results for your specific project may vary based on your unique needs and constraints. We encourage prospective clients to discuss their specific goals and expectations directly with our team.